Digital Spark Technology creates the appearance of authentic flames
Three levels of flame brightness
Elegant front with no glass and no glare
Exclusive: 6 stunning digital changeable flame backgrounds
5 Sound Effects: Active Fire, Mature Fire, Rainy Day, Summer Night, Beach House
Choose from Folio, Halston, or hammered Chateau Forge fronts
Media
A realistic glowing log set brings a cozy atmosphere
Glowing ember bed creates a truly traditional timeless appearance
Adjustable ember bed and accent lighting
Installation
Easy fully recessed installation into the wall
Freestanding install with Optional Wescott Mantel Kit. No construction needed
Perfect to update your existing wood fireplace
Controls
Control your fireplace using the WiFi Intellifire app
Operate through voice commands with a smart speaker
Convenient Multi-function Remote Control
The manual control panel on the unit
Heating
5,000 BTU (120V) or 10,000 BTU (240V) capable
Remote control thermostat keeps the desired temperature from 43°F to 99°F
Heater will auto shut of ones desired temperature is reached
Enjoy the ambiance of the flame with or without the heater
Hardwiring or plug-in
PRODUCT OVERVIEW
Experience the most realistic flame on the market. The innovative Digital Spark Technology of SimpliFire 36" Inception Traditional Electric Firebox presents the most mesmerizing visual presentation of flickering true-to-life fireplace experience. Inception Electric Firebox features a sleek front design and an open display without glass. Life-like logs, glowing LED embers and brick-looking background bring a traditional aesthetic to life. Exclusive to SimpliFire Inception are 6 digital changeable flame backgrounds: Oak Logs with Tranquil Greige Herringbone interior panels; Oak Logs with Tranquil Greige Herringbone interior panels; Oak Logs with Castle-Stone interior panels; Birch Logs with Black Traditional Stacked Brick interior panels; Birch Logs with Black interior panels; Birch Logs with Reflective Black Glass interior panels. Adjustable flame and 5 Integrated Sound Effects allow you to create the perfect ambiance depending on your tastes and mood. Choose from three stylish no-glass fronts: sophisticated black Folio front, classy black Halston front or premium hammered forged Chateau Forge front.
The Inception fireplace seamlessly inserts into the wall with its slim profile - only 8 Inches. Upgrade your Inception Traditional Electric Firebox with the optional Wescott Mantel Kit for a free-standing installation with no need for construction. Hearth & Home SimpliFire Inception Electric Fireplace provides warmth for areas up to 800 sq. ft. and the thermostatically controlled heater lets you choose the perfect temperature. Enjoy the flames with or without heat. The Inception electric fireplace connects to 120V providing 5,000 BTUs, but also is 240V-capable for twice the heat. Easily operate the unit using the Intellifire app, voice commands, remote control or manual control buttons. Enhance the aesthetic appeal of any room with the addition of the Hearth & Home SimpliFire 36" Inception Traditional Electric Firebox.
WHAT IS INCLUDED
SimpliFire 36" Inception Traditional Electric Firebox
Your newly purchased Product is covered by the Manufacture Limited Warranty, subject to Terms and Conditions. View full Manufacture Limited Warranty below.
If you have technical issues with your Outdoor Heater Unit, within the warranty period, please consult your product manufacturer's warranty. You can contact either us at warranty@bbqgenerals.com or contact the manufacturer of your product. We are here to help you.
Shipping & Delivery
Free Standard Delivery (Orders $99+)
We offer free standard delivery on all orders over $99.
Standard Shipping Speed: Ships 2-5 Business Days After an Order is placed.
Smaller items ship via UPS or FedEx
Larger items ship via freight delivery
Orders under $99 ship at a$9.99 flat rate.
Freight Delivery Overview
Large items and outdoor kitchen components typically ship via freight on a pallet.
Please note:
Freight deliveries are typically curbside
Some carriers will call to schedule delivery; others may deliver to the nearest accessible location
Freight shipments are usually delivered as close to a garage or driveway as possible
We strongly recommend reviewing freight delivery expectations before your delivery date to ensure a smooth experience.
Pre-Delivery Inspection
While most deliveries arrive without issue, it’s important to inspect your shipment carefully.
Inspect all packages upon arrival
If damage is visible or you receive the wrong item, take photos immediately
You must reach out to us within 48 hours After Delivery and sendPhotos must be submitted to: support@bbqgenerals.com
This allows us to quickly initiate a replacement or claim if needed.
*Must Reach Out Within 48 Hours After Delivery. Claims will be denied if submitted outside of this 48 hour timeframe*
Upon Delivery
Before signing the delivery receipt:
Verify the number of pallets or boxes
If anything is missing, note it clearly on the receipt (Example: “Received 3 of 4 pieces”)
If items are missing or damaged, contact us immediately at 📞 (800)-375-3243
We will work directly with the carrier to resolve the issue.
Concealed Damage
After delivery, carefully unpack and inspect all items.
If concealed damage is found, notify us within 48 hours After Delivery *Must Reach Out Within 48 Hours After Delivery. Claims will be denied if submitted outside of this 48 hour timeframe*
Free shipping available within the 48 contiguous United States
Alaska & Hawaii: Shipping fees apply
International shipping: Please contact us for a custom quote
🚫 P.O. Boxes cannot be used for delivery — a physical address is required.
Thank you for choosing BBQ Generals — we appreciate your trust and look forward to delivering an exceptional experience.
Why Shop with BBQ Generals?
We understand that there are many options for online shopping and we strive to stand out by providing top-notch service to earn and retain your loyalty.
Below is our 7-Point approach to providing the best shopping experience at BBQ Generals:
Price Match Guarantee:BBQ Generals is dedicated to providing our customers with the best pricing possible. We continuously monitor the market to ensure our prices are competitive, and we also offer a Price Match Guarantee. If you find a lower price on an identical product from another authorized dealer, we'll match it!
Free Shipping: Enjoy seamless and cost-effective shipping on all orders from BBQ Generals. No more worrying about shipping costs, as we offer free shipping on all orders over $49.99, helping you to save even more on your outdoor grilling purchases.
Exceptional customer service: Our team is dedicated to providing you with the best customer experience possible. Whether you need help choosing the right products, have a concern or issue, or simply need advice on how to get the most out of your grilling experience, we are always here to help.
Safe and Secure Shopping Environment: At BBQ Generals, we prioritize the security of your personal and financial information. Our online platform is equipped with state-of-the-art security measures to ensure that your transactions are protected and kept confidential. Shop with peace of mind, knowing that your data is safe and secure with BBQ Generals.
Hassle-Free Returns: We understand that sometimes things don't work out, which is why we offer a hassle-free return policy for our customers. All returns must be made within 30 days of purchase and are subject to a restocking fee. This policy ensures that our customers can feel confident in their purchases and have a stress-free shopping experience.
Authorized Dealer – BBQ Generals is a authorized dealer for every brand in our inventory, ensuring that you receive complete protection under the manufacturer's warranty for each item you purchase.
Insured Shipping: At BBQ Generals, we understand the importance of receiving your orders in good condition. That's why we offer insured shipping on all our products. In the unlikely event of damages or loss during shipping, you can be confident that you will receive a prompt resolution. Our commitment to ensuring the safe and secure delivery of your orders is unwavering.
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Dev: Rennon Paul D. Posion
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Randy VanBeek
Pellet grille cover
This is the best store for prices for my Twin Eagle pellet grill
BBQ Generals
Mark Johnson
GMG Trek Prim 2.0
Very pleased with my order from BBQ Generals. Great price, fast shipping and great communications. I will definitely do business with them again.
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Ting Chin
Solid pizza cutter
Very well built and does the trick. I recommend this.
Gozney Pizza Rocker
Ting Chin
Great dough tray
This a a great dough tray. Good quality and functionality. Makes it easy to proof your dough and monitor the temp as you do so.
Gozney Dough Tray
Douglas Richardson
Best knives!
I love these knives. I accidentally left my first set in our trailer when we sold it. Been missing them so I had to get another set. They are now in the kitchen drawer and are my go to knives.
I am not impressed with the Trek grill cover. The cover has a mesh strip that leaves the contents exposed to the elements. The cover is a universal fit between the old version Trek and the Prim 2.0. GMG should make a heavy duty cover specifically for the Trek Prim 2.0.
The product arrived in good condition and was reasonably priced. However, I paid an additional $100 for expedited order processing, and it still took three days for the item to ship. I reached out to customer service by both email and phone to inquire about the delay but received no response.
Overall, I’m satisfied with the product and pricing, but the lack of communication and questionable value of the expedited processing fee were disappointing. There’s definitely room for improvement in customer service and order handling.
